​The Public Engagement Principles (PEP) Project was launched in mid-February 2009 to create clarity in our field about what we consider to be the fundamental components of quality public engagement, and to support President Obama’s January 21, 2009 memorandum on open government.  The following principles were developed collaboratively by members and leaders of NCDD, IAP2 (the International Association of Public Participation), the Co-Intelligence Institute, and many others.

​Enjoy this interactive DebateGraph of the principles! Click on a principle to see the additional text on what the principle looks like in practice, and what to avoid.

Created by NCDD co-founder Sandy Heierbacher in collaboration with Martin Carcasson, Will Friedman and Alison Kadlec (and based on Carcasson’s paper Beginning With the End in Mind), the Goals of Dialogue & Deliberation graphic pictured here outlines 3 types of goals for public problem-solving work. In a nutshell, the three tiers of goals are individual and knowledge-based goals, immediate group/community outcomes, and longer-term capacity building and community change.  Click on the image to view a larger version of the graphic.

In a summer 2009 occasional paper published by Public Agenda‘s Center for Advances in Public Engagement (CAPE), NCDD member Martin Carcasson of Colorado State University’s Center for Public Deliberation outlines three broad categories of goals for deliberation. The essay explores how a clearer understanding of the goals and purposes we are trying to achieve through public engagement can sharpen our methods and increase our impacts. It offers a practical framework to help practitioners systematically consider both their short-term and long-term goals and the strategies that will set them up for success.

​Carcasson’s paper is titled Beginning with the End in Mind: A Call for Goal-Driven Deliberative Practice (Summer 2009), and can be downloaded for free at this link. NCDD’s Co-founder, Sandy Heierbacher, was deeply impressed by the paper and Carcasson’s brilliantly simple “Goals of Deliberation” framework. Carcasson points out that although “first-order goals” like issue learning and improved democratic attitudes are often discounted as we focus on our primary goals related to concrete action and impact on policy, those first-order goals still impact the big-picture goal of increasing a community’s civic capacity and ability to solve problems.

​In July 2009, Heierbacher spoke to Carcasson about expanding his “Goals of Deliberation” framework slightly so public dialogue for purposes of conflict resolution or conflict management are also emphasized in the framework (he was very interested). In the paper, Carcasson writes about “improved relationships” between individuals and groups as a first-order goal, and mentions that conflict management is another second-level goal… yet his framework figure did not feature those goals.

In close communication with Carcasson as well as Will Friedman and Alison Kadlec of Public Agenda, Heierbacher expanded on the framework to create the Goals of Dialogue & Deliberation graphic. View a larger image here.

Both the original and the adapted frameworks emphasize improved community problem solving and increased civic capacity as longer-term goals of public engagement work. As we work from project to project, we can lose sight of the fact that our work is contributing to the bigger picture goal of more democratic, effective communities and cultures. In the online dialogue we held at CivicEvolution.org on the “Action & Change” challenge before the 2008 NCDD conference, Joseph McIntyre of the Ag Futures Alliance noted that although public engagement work can lead to numerous types of action outcomes and products, often “D&D is simply plowing the field and planting the seeds that will result in the changes needed. In my case, D&D is part of an evolutionary change.”

In his new book, Democracy as Problem Solving: Civic Capacity in Communities Across the Globe (2008: MIT Press), Xavier de Souza Briggs shows how civic capacity—the capacity to create and sustain smart collective action—is crucial for strengthening governance and changing the state of the world in the process.

Valuing shorter-term first-order goals and the overall development of civic capacity may be more practical – and satisfying – than solely emphasizing second-order goals like collaborative action and policy change, since such goals usually depend on many decisions and factors outside the scope of any one project. Practitioners should consider all three types of goals when determining project design and when measuring their success.

Carcasson’s essay and the Goals of Dialogue & Deliberation framework are helping to create much-needed clarity about the link between public engagement, civic capacity building, and shorter-term goals. It is a great complement to NCDD’s Engagement Streams Framework, which NCDD and its members have used since 2005 to help people decide which engagement methods best fit their goals and resources.

At the 2008 NCDD conference, even funders were emphasizing the need for practitioners to (1) own the definition of success and then (2) demonstrate their success. At a breakfast John Esterle and Chris Gates hosted for a cross-section of NCDD leaders to discuss funding challenges and opportunities for this work, Esterle, Executive Director of The Whitman Institute and board chair of Philanthropy for Active Civic Engagement (PACE), implored those present to empower themselves regarding impact. “Let funders know, ‘this is how we measure our success.’” Be proactive and able to articulate your impact in a compelling way.

​We hope this framework helps practitioners do just that.

Resource Link: Goals of Dialogue & Deliberation